…and I 110% agree!
A couple of weeks ago, Cathay Pacific officially released their worldwide campaign of a Life Well Travelled.
And in their own words, this is what a Life Well Travelled means for Cathay Pacific:
We believe that travelling well is an important part of living well.
That’s why we continually strive to enhance the overall travel experience.
To be more personable in our service. More considered in our design. More intuitive in anticipating your needs. Helping make your journey more pleasurable.
Because when you travel well, your trip can become more memorable, more meaningful, more rewarding.
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I personally experienced Cathay Pacific when I flew them to and from Europe late last year, and now understand more their culture and philosophy.
Cathay Pacific Airways’ General Manager – Product, Mr Toby Smith, was in Sydney to explain further their campaign and the airlines’ plans for 2015.
Cathay Pacific’s premium products (First and Business) are simple in design, ergonomic and comfortable, and is never outlandishly flashy in its luxury.
I find this to be true and the luxury that I felt when I flew them last year was through the service ( it’s the only airline I’ve flown that brings out ALL meal choices in a tray for passengers to choose from ala yum cha). And the customer service is intuitive.
The above photo is from my London- Hong Kong flight last year.
As for new destinations, they started flying to Manchester December of 2014, and to Zurich on 29 March 2015 (yes in a few days’ time!) and Boston from 02 May.
They have also added more Sydney – Hong Kong flights, and starting 01 October 2015 it will upgrade its second (of Four) daily flights from A330’s to a larger Boeing 777-300 ER.
And the most exciting news (for me) is by February 2016, Cathay Pacific will launch new business class seats on its A350s. These seats will be carried out by the Porsche Design Group.
Their business class amenity kits are also changing:
I prefer this modern, muted and unisex style, compared to the previous one:
I’m looking forward to these changes, and I’ve always believed that a life well-travelled is a life well-lived!
View more of Cathay Pacific’s campaign here.
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